Superfans Secrets by Pat Flynn
Starting and growing a business can be hard, and sometimes you might feel stuck. Our weekly newsletter, Superfans Secrets, gets delivered to over 100,000 people each week to help them get unstuck. We'd love to help you, too.
What Got You Here Won’t Get You There (And Why That’s a Good Thing)
Issue # 199 | June 16th, 2026 Presented by Shopify Hey there, Big changes are scary. Whether it’s switching careers, pivoting your business, or even just changing up your routine, there’s always that voice in your head asking, “What if this doesn’t work?” But here’s the truth: sometimes, the very thing you’re afraid to change is the thing holding you back from your next breakthrough. Let’s get unstuck… Sponsored by Shopify Stop Overthinking. Start Selling. You don't need a perfect website, a...
How to turn your superfans into your marketing engine
Issue #198 | June 9th, 2026 Presented by Poppy Hi, it’s Pat! Before the internet, before TV, before radio — word of mouth was how every great idea, product, or movement spread. It’s still the most powerful marketing force on the planet. But now, with the internet, word of mouth can travel farther and faster than ever before — if you know how to spark it. Let’s talk about how you can turn your superfans into your greatest marketing engine. Poppy AI is now on AppSumo 🎉! The AI tool Pat uses to...
the thank you that changes everything
Issue #197 | June 2nd, 2026 Presented by Poppy AI Hi, it’s Pat! Most people think building superfans is about getting more followers, more engagement, more attention. But here's a secret that flips everything upside down: The fastest way to build superfans is to focus on the ones you already have. Let me share a story that changed the way I think about appreciation. Are you a growth marketer 🔥 Poppy AI is hiring a growth marketer to help scale from $500k/mo to $1 million/mo. Are you up for a...
The smallest moments matter most
Issue #196 | May 26th, 2026 Presented by BELAY Solutions Hey, it's Pat! When people think about building superfans, they imagine grand gestures — huge giveaways, viral campaigns, or massive launches. But here’s the real secret: It’s the smallest, most unexpected moments that turn casual followers into lifelong superfans. Let me tell you a story and let's get unstuck... Sponsored by BELAY Solutions Ditch DIY Accounting Stop managing finances and start using them. BELAY provides remote experts...
Audio beats video every time (here's proof)
Issue #195 | May 19th, 2026 Presented by LEADR Hi, it's Pat! Last week, I was reviewing some old YouTube videos on Deep Pocket Monster (my Pokémon YouTube channel) when I made a startling discovery. My most popular video from 2022 (the one with over 20 million views) was shot with terrible lighting, shaky camera work, and low resolution. But the audio? Crystal clear. The story? Well thought out. And that’s exactly why it did so well. Not because of the video quality. Remember: People will...
The power of micro-mastery: How small improvements create massive results
Issue #194 | May 12th, 2026 Presented by Lettuce Hi, it's Pat! A while back, I called my friend Ryan to catch up. Ryan is an ultramarathon runner — the kind of person who runs 50+ mile races…for fun. Yeah, people like that exist. Definitely not me. When I reached him, he sounded excited. "Pat, you'll never guess what I'm doing today. I have a film crew at my house with one of those super slow-motion cameras." "Oh, cool," I said, "are you filming a documentary or something?" "No," he laughed....
When things don’t work out (and why that’s not the end)
Issue #193 | May 5th, 2026 Presented by Ecamm Hey there, Last week, I wrote about the power of partnerships and how finding the right people to work with can open up a world of opportunities. But let’s be honest: sometimes, things just don’t work out. Maybe you picked the wrong partner. Maybe you launched a course that flopped. Maybe you hired an agency that overpromised and underdelivered. Or maybe you’re staring at a project that just isn’t working, and deep down you know it’s time to let...
The power of partnerships (and how to find the right one)
Issue #192 | April 28th, 2026 Hey there, If you’ve ever felt like you have to do everything on your own, you’re not alone. Many entrepreneurs and creators start out as solo acts, wearing every hat and carrying every burden. But here’s the truth: some of the biggest breakthroughs in my business have come from partnering with others. Partnerships can open doors you never even knew existed. They can help you reach new audiences, fill in your skill gaps, and make the journey a whole lot more fun....
The Superfan Iceberg: Why building true fans takes time (and why it's worth it)
Issue # 191 | April 21st, 2026 Hi, it's Pat! If you're feeling frustrated because your audience isn't turning into raving fans overnight, you're not alone. We live in a world where it seems like everyone else is building massive, highly-engaged communities instantly. Scroll through social media, and you'll see creators with millions of followers, sold-out launches, and superfans who seem to appear out of nowhere. But what you don't see is the real story. You don't see the months of showing up...
How to be entertaining (without being someone you’re not)
Issue #190 | April 14th, 2026 Hey there, We live in a world where information is everywhere. You can Google anything, ask ChatGPT, or find a free tutorial on YouTube in seconds. Information is no longer scarce or special. It’s a commodity. I talk about this in Lean Learning, but here’s the truth: being the person with the most information is not enough anymore. If you want to stand out, you have to be entertaining. But what does that actually mean? Let’s get unstuck… Find Your Superfans! You...
Starting and growing a business can be hard, and sometimes you might feel stuck. Our weekly newsletter, Superfans Secrets, gets delivered to over 100,000 people each week to help them get unstuck. We'd love to help you, too.